I’d argue that was because people generally like the more tasty beers - but then they have the ‘drinking beer’ option, the very generic, nothing special, lite beer, as the alternative - and their choice was Bud Lite.
For me, I’d probably love the place - I *love* IPA’s. I’d be careful not to put them all in the same basket. Some are very hoppy, others not, some are fruity, etc...there’s quite a diversity to them.
...but to each their own.
My son in law (39) loves IPAs like you. As do a lot of younger generation beer drinkers. I like Lager, Pilsner and Wheat beers.