Michelob was discontinued in 2006 except for a limited run in 2020. Michelob Ultra and Amber Bock are the only ones made now I think, and Michelob Ultra is horrid crap. It's completely undrinkable swill that they've managed to sell a bunch of to fat housewives who think it'll make them skinny.
It's not like AB makes anything that isn't easily replaceable. Some companies can get by with stupid stunts like this and still come out OK because they have a market niche that isn't easily filled. There are dozens of mediocre light lagers on the market that can easily take the place of Bud Light and no one will bat an eye though. When it's 100 degrees out on the 4th of July and you're on the lake one light beer will make you piss as well as another, as long as they're cold no one can really tell one from another. There's no reason for anyone to pick the one that makes you think of some fag in a dress rolling around in a bathtub showing his deep throating skills.
Shows how often I drink AB products, I didn’t even know Michelob was discontinued. I did have Mich Ultra a few years back and remember it giving me a pretty bad headache. I’ve been a Miller Lite drinker forever and it works just fine for me. You’re right though, they’re all about the same.