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Posted on 05/24/2023 6:07:05 AM PDT by Tench_Coxe
Sales of Bud Light continue to plummet, reflecting ongoing backlash to the brand's decision to hire transgender influencer Dylan Mulvaney as a spokesperson.
According to data cited by the beverage industry trade publication Beer Business Daily, sales volumes of Bud Light for the week ending May 13 sank 28.4%, extending a downward trend from the 27.7% decline seen the week before.
(snip)
Initially, Bud Light's response was to ignore the criticism, saying Mulvaney was simply one of hundreds of influencers it worked with.
(snip)
"It just seems like an unlucky draw," he said. "The timing and the zeitgeist and the divided environment all combined to create this unbelievable boycott that nobody could have anticipated."
(Excerpt) Read more at nbcnews.com ...
As to that middle part, Marketing 101 was violated: you don't p**s on your customers.
The editor of the magazine quoted is surprised? I'm sure the marketing teams either didn't understand/care to understand their customer base, with a few probably chuckling about "watch how we stick it to the smelly Walmart people who are so stupid they will continue to buy our product even as we insult them".
May the Left be surprised more often from here on out.
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