Companies / advertisers are going after the younger market. sad
But....the Problem is, I think for the most, part younger people are into cell phones more than motorcycles. Most of us riders, I notice, are now gray heads.
“I think for the most, part younger people are into cell phones more than motorcycles. Most of us riders, I notice, are now gray heads.”
18 posts before anyone gets it. Bravo sir.
Yep Harley Davidson’s problem, along with the rest of the industry is Demographics.
HD has had a problem with an aging clientele for at least 20-25 years and now the others have the same problem. Simply because we ain’t getting the kids any more.
I think a lot of the blame can be placed on the Automobile Superstore approach we see today.
No 12-15 year old kid is going to walk into such a place and be able to ask a salesman or partsman or mechanic silly stupid questions as I was able to oh so many years ago.
Family members in public education tell me that many of their high school students are more interested and excited about getting a tattoo than a drivers license or their first car - motorcycle.
Yeah, instead of heading out on the highway looking for adventure, they are home admiring themselves on Tik Tok.
If they are into bikes, most prefer crotch rockets over HD. Also, crotch rockets are more affordable compared to the overpriced HD.
We all know HD makes a lot of money selling HD branded stuff. Another moneymaker for most HD dealerships is their exorbitant add on fees and expenses when buying a bike new or used. This may not be true for all HD dealerships but I'm guessing when buying a HD franchise, owners learn about and many embrace how to add on exorbitant fees and expenses.
I like HD bikes, but their cost to buy and maintain is just not worth it. I like motorchycles, not an image - which is what HD has been selling for years at a premium.