[cdnerds]

If your asking why companies suddenly go woke. It's simple. Money. When companies need lines of credit or loans they now require a good ESG score. This means bending the knee to Woke and climate change. Many companies are valued high but they are not liquid, so they depend on these lines of credit. A company will take the slow drip of lost customers vs instant insolvency every time its tried. This is why Woke marketing will never end. Ever. I dont care how many people they lose as customers. In many cases they need money NOW, not loyal customers later. Thats why it keeps happening.

Now you can say they will eventually lose so many customers that they have to close shop. This is true, however, "eventually" takes a very long time and they aren't thinking that far ahead. By that time the damage is done.

[DouglasKC]

Exactly. Thanks.

[arthurus]

If you don’t take care of right now, it does not matter what happens in the future.