” ‘I don’t think the declines in sales/volume will get any worse,...”
I don’t know about that. Memorial Day is coming up. That’s a time that many friends and family gather together, bbq, drink beer, and present a toast to their friends and family members, and all others who gave their lives for our nation and the freedoms it (formerly) upholds. I do not think Bud Light will be in many coolers on that day or weekend of remembrance.
The decline in YOY sales for that weekend will probably be closer to the 30% range than the approx 20% drop in sales seen over the previous five weeks.
It’s like gay marriage. It may be the law of the land, courtesy of the Constitution and a particular interpretation of the Equal Protection clause. But that does not mean we have to like it. If a multinational corporation chooses to ram some repugnant extreme fringe beliefs down the consumer’s throat, we don’t have to like it, nor buy their products. Say bye!
i think you are right
sales go up in the summer
their yoy sales decline will probably increase