Five weeks now since the Bud Light advertising disaster. The boycott just seems to continue growing. Most marketing mistakes are discussed for a few days and then forgotten. The Coke/Classic Coke mistake of a few decades ago is the only thing I can think of that was similar, but I don’t think even it was this bad. And, as I recall they admitted they had made a mistake and tried to correct it.
“Five weeks now since the Bud Light advertising disaster. The boycott just seems to continue growing. Most marketing mistakes are discussed for a few days and then forgotten. The Coke/Classic Coke mistake of a few decades ago is the only thing I can think of that was similar, but I don’t think even it was this bad. And, as I recall they admitted they had made a mistake and tried to correct it.”
They have handled this in about the worst way they possibly could. There is something I find strange about all this, though. Bud, like just about every other big company, has been woke for a long time. This is from 2016:
“Bud Light Gets Into the Pride Ad Game in Predictably Watery Fashion”
https://slate.com/human-interest/2016/06/bud-light-pride-ad-imagines-gays-serve-beer-at-their-weddings.html
I wonder how this, a relatively minor issue compared to their numerous ads and sponsorships of homosexual functions, got so much media traction. It’s kind of strange. It almost feels like we’re being manipulated to the outrage of the week.
The Intel floating point flaw was similar.
It dragged on because an executive future stock options were in jeopardy.
He lied to Executive Staff to cover his behind.
Eventually he was quietly fired.