Bud light is a minuscule amount of revenue to the larger parent company.
And most grown ups weren’t drinking it anyway.
It will go the way of Tab and Zima.
That may be, but I doubt it. But, even if AB Inbev did away with Bud Light entirely,m it wouldn't hurt them in the long run. As you point out, minuscule amount of revenue to begin with and people not drinking it.
That poses another question, though. If they were that small in the revenue department and no one is drinking them anyhow, how does that translate to $6 or $7 BILLION loss? I know, they have other brands that people also aren't drinking. But I don't think that is going to constitute a huge loss like is being reported.