To be honest, I doubt we will see much, if any effect on the stock until July. It will slump from a short time of bad sales, but will rebound when sales rebound. Eventually, sales will rebound and their marketing exec will return from her leave of absence and nothing will change overall and they will continue selling really crappy beer!
but will rebound when sales rebound
Not so sure they went to far over the line for a CYA trick to work we shall see.