[dware]

Men will avoid the beer simply because they don't want to be associated with being weak and girly.

The thing that leads me to believe the damage won't be permanent is the fact that Americans have s short attention span. Yeah, dudes that drink it will be made fun of for a while, even so, they've been made fun of for a while in my world. Long before this ever happened. As I pointed out in the original post, it's a crappy beer. And, I know how to brew my own. If I ain't drinking what I brewed, I'm likely drinking a pint from a local craft brewery.

[DiogenesLamp]

The thing that leads me to believe the damage won't be permanent is the fact that Americans have s short attention span.

I think the desire to not be seen as weak goes right to the core of a man's soul.

Men drink beer with other men. Budlight has become an insinuation of weakness and a punchline.

I think this thing has legs.