> The people who think up these advertising campaigns are insane. <
I think this is just another case of a woke pervert suggesting a crazy idea at a meeting. Everyone else present knows how stupid the idea is. But they’re afraid to object, and so be called a hater and a bigot. That’s very damaging to a career.
So there you go. The crazy idea becomes policy.
When I was in the Navy we called that the “good idea fairy”, usually some ENS from Annapolis or OCS.