Stupid statement. Nobody drank Bud Light over other light beers for taste. It was always marketing. Now that people have changed they won’t go back. Who does this dummy speak for?
I think you may be on to something. Bud was always marketed well and I suspect than many people who drank and wanted a lighter beer naturally went to Bud Light, even though brands light beers generally are much different than the non light, Heineken is a great example. I remember when Miller Lite was heavily marketed, Great taste, less filling. You don't see that as much but Bud light is perhaps the most marketed light beer.