Wouldn't surprise me at all. I'd me shocked if the numbers AB is posting right now don't include beer delivered to retailers before this mess started, and now those retailers can't give the swill away.
Pretty much the entire AB line is all about marketing, and has nothing to do with actual beer. They really are hoist on their own patard.
Well you have to hand it to them, they've created a market niche by making Bud Light the first beer for trans people.