Sounds like the powers that be are anticipating a mass disappearance and are gearing up their deception machine.
If you believe in the Rapture of the Church, this AI ability could soothe the ones left behind to think things are normal. Of course, they should be able to look around and see that life isn’t normal but recent experience tells us Social Media has conditioned us to not look around and think. Some of us.
I don’t know if there will be a Rapture but this development would coordinate well with the event that cannot be explained.
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This one hits the bull's-eye. Such moves in social media are the first wave of A.I. attacks on reality, and are well-underway.