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Advertising expert ranks Bud Light's handling of Dylan Mulvaney fiasco among the worst brand gaffes in HISTORY and slams 'cowardly' Anheuser-Busch's 'convoluted' statement after weeks of silence
Daily Mail UK ^ | April 15, 2023 | Keith Griffith

Posted on 04/15/2023 6:42:41 PM PDT by Morgana

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To: All

My advice : just ignore it and pretend that it never happened . It works for me all the time


21 posted on 04/15/2023 7:18:15 PM PDT by escapefromboston (Peace, commerce and honest friendship with all nations, entangling alliances with none.)
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To: Morgana

Well, it DOES outrank GM calling a car they intended to sell in Mexico the NO-VA.


22 posted on 04/15/2023 7:20:52 PM PDT by Chad C. Mulligan
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To: William of Barsoom

Who thinks trannys drink beer anyway? Aren’t they more into wine coolers and carrot smoothies?


23 posted on 04/15/2023 7:23:18 PM PDT by Chad C. Mulligan
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To: ComputerGuy
But the CEO made such a genuine and forceful statement.

The statements reads like it was written by ChatGPT.

24 posted on 04/15/2023 7:25:17 PM PDT by Chad C. Mulligan
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To: hardspunned

Dylan Mulvaney is not a “her” or a “she”. He is a man, pretending to be a woman. Anyone who refers to him as “her” or “she”, is someone who is willingly participating in Mulvaney’s delusion (or fraud, if he is doing it simply for the money).


25 posted on 04/15/2023 7:31:14 PM PDT by Sicon ("All animals are equal, but some animals are more equal than others." - G. Orwell>)
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To: Morgana

Is Bud’s gaffe even worse than the “new coke” debacle?


26 posted on 04/15/2023 7:31:54 PM PDT by 2001convSVT (Asking questions is your right.)
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To: Morgana

It does surprise me that Lia Thomas doesn’t get endorsement deals. Or would that ruin its amateur status? After the NBA and NHL players started in the Olympics, defining “amateur” is harder than defining what a woman is.


27 posted on 04/15/2023 7:36:33 PM PDT by Bernard (“the rights of man come not from the generosity of the state but from the hand of God." JFK 1-20-61)
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To: Chad C. Mulligan

Or Honda naming its sport car aimed for women after the most popular vaginal sex toy of the decade. the Prelude.


28 posted on 04/15/2023 7:37:14 PM PDT by anton
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To: Morgana

New Coke was a monumental marketing failure but at least people didn’t worry that their friends would think they were queer if they drank it. :)


29 posted on 04/15/2023 7:44:04 PM PDT by TigersEye (Woke is a cancer of the mind and humanity)
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To: Qwapisking

Arf! :-D


30 posted on 04/15/2023 7:44:12 PM PDT by BradyLS (DO NOT FEED THE BEARS!)
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To: dragnet2

Some CIA clown ends up the CEO of AB. What luck in life. I would bet he is still on the CIA payroll for info.


31 posted on 04/15/2023 7:47:44 PM PDT by healy61
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To: Leaning Right

That is how she is spinning it. Rogan came out saying “Most bud drinkers are racist!”

Oh, I went out for Mexican food tonight. InBev is out of the bar. As in gone.


32 posted on 04/15/2023 7:53:30 PM PDT by redgolum (We are not going to make it, are we. )
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To: healy61

What I’m thinking. AB is an international company. Having associates on the inside would be a very nice asset.


33 posted on 04/15/2023 7:53:34 PM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: Morgana

Bud lite is now butt lite.


34 posted on 04/15/2023 8:01:33 PM PDT by calljack (Sometimes your worst nightmare is just a start.)
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To: Morgana
... such as the chairman of Barilla pasta's 2013 declaration that he 'would never do a commercial with a homosexual family'.

That's news to me but I'm glad to hear it. Barilla pasta is my first choice and now, happily, it can continue to be.

35 posted on 04/15/2023 8:18:15 PM PDT by TigersEye (Woke is a cancer of the mind and humanity)
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To: Morgana

Boycott Anheuser Busch.


36 posted on 04/15/2023 8:27:28 PM PDT by TBP (Decent people cannot fathom the amoral cruelty of the Biden regime.)
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To: Morgana; Raycpa

Nothing beats the classic coke fiasco.

I think this just did. Coke is still around. This may have ended Budweiser
~~~~~~~~~~~~~~~~~~~~~~
While it looks like the Bud thing was a total disaster, it technically is still too early to tell (bear with me as I’m being generous to make a point). In the end, the ‘coke fiasco’, really wasn’t a bad thing at all as measured by what happened to market share later that year and in subsequent years. Coke had been losing market share to Pepsi for 15 straight years.... take a look at the turnaround to market share following the coke fiasco of 1985-86..... https://www.economist.com/graphic-detail/2020/10/01/the-cola-wars-made-pepsi-and-coke-the-worlds-best-marketers How did that happen? I think it was because the whole thing got people talking about coke, rushing out to stock up before it couldn’t be found on store shelves, folks feeling nostalgic as they felt they were losing a bit of history etc.... and at that point, things took on a life of their own.

In the end, Coke didn’t lose market share, they gained market share. Was what they did a smart strategic move? Of course it wasn’t but in the end, some fancy footwork managed to get them out of the self induced mess and they came out of it ok. Rest assured, the Coke experiment of 1985 will never be held up as model of how to run a smart marketing program.

I think the Bud mess is far worse... except for one thing. AB own so many brands, the average consumer doesn’t even know what all falls under the AB umbrella. If people refuse to buy Bud but just switch over to Corona, AB won’t sell any less beer even though what Bud did was incredibly stupid.


37 posted on 04/15/2023 8:48:33 PM PDT by hecticskeptic
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To: Sicon

“He is a man, pretending to be a woman.”

From what I’ve seen, he’s a man mocking women.


38 posted on 04/15/2023 8:52:29 PM PDT by lizma2
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To: Sicon

Honestly, sounds like an “it” to me.


39 posted on 04/15/2023 9:17:16 PM PDT by hardspunned (Former DC GOP globalist stooge)
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To: hardspunned

Her as in the “enlightened” ad exec who screwed up.


40 posted on 04/15/2023 9:53:59 PM PDT by madison10
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