I mentioned "submarine races" to friends of mine in their 30's and and neither of them had a clue what I was talking about. It was all, "How do you watch a submarine race?"
Damn kids!
Then again, maybe it has something to do with them growing up in Arizona.
“How do you watch a submarine race?”
That was the point of using a term like “submarine races”. Since such a thing is impossible they spend the time there …doing something else.
Ivar’s History of Creative Marketing
Ivar’s was founded by Ivar Haglund, a Seattle folk singer who built the city’s first aquarium. The restaurant was founded because Ivar thought it would be wise to feed visitors of the aquarium seafood.
He gave his restaurants unusual stylings, modeling one of his locations after an Indian longhouse. For decades, he sponsored a local fireworks spectacular, drawing more than 300,000 people every summer. In the area, Ivar Haglund was somewhat of a legend.
The Underwater Billboards
Ivar’s began the underwater billboard campaign by announcing the discovery of documents from the 1950s that provided a map to billboards that the restaurant’s founder had sunken in Puget Sound.
Supposedly, Haglund envisioned a future where consumers would be driving personal underwater submarines and he had placed billboards in the Sound to get an edge on advertising to this submarine-driving demographic. Then, news broke that sailors had recovered one of these authentic billboard advertisements from the bottom of Puget Sound.
The wooden billboard that was recovered advertised a bowl of clam chowder for just 75 cents and was decorated with weathered paint and barnacles. Other billboards were also recovered.