That said, this may have been a calculated move by management in general to reposition Bud Light AND Bud itself at a new market by sticking its thumb in the eye of traditional Americans. AB-InBev might have calculated that the average drinker wasn't aware of their full product line and didn't expect any boycott to bleed over to beer like Corona, Stella Artois, and Beck's.
If one ignores the possible stupidity of the marketing VP, this may have been a kind of product terrorism (i.e., AB-InBev terrorized their existing customers by insulting them).
AB-InBev might have calculated that the average drinker wasn’t aware of their full product line and didn’t expect any boycott to bleed over to beer like Corona, Stella Artois, and Beck’s.
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That’s what I thought too..... if the average pi$$ed off Bud drinker only decides to take their business to Corona (or one of the other 650 or so brands owned by AB), then the company won’t well one drop less of beer. In fact, they may sell more beer because of the newly created crowd of Bud drinkers who have been brought in under their umbrella...
I say make your own beer.... I did that for years! https://www.allrecipes.com/article/how-to-brew-beer/
Agree. Corporations hate bad publicity, or any publicity that they don't create. Bad publicity bothers them just as much as losing money does.