“Fratty” and “out of touch” — sounds like she aced the Professors Obama & Clinton Marketing 101 class that taught “deplorables” and “clingers.”
Obama would have made this mistake.
Clinton? Never.
Too white, too cis gendered male, too working and middle class.
But ask yourself this, Alissa...
Who makes up the largest sexual preference demographic in the USA?
Gays? Transvestites? Transgenders? Lesbians? Bisexuals?
No. Cis gender or normals or heterosexuals, or whatever you wish to call them, are by far the biggest group and therefore provide the most potential for beer sales.
Marketing 101. Pay on your way out.