That is the seminal point. This can't be a 'week of discontent' to be effective, It has to be a loss of customers until their policy changes or hell freezes over, whichever comes first. The 'excuse' the marketing VP gives is that the newer generation is accepting of 'wokeness', and that those who aren't are on their way out. Time to prove their model flawed. I think a large number (larger than the marketing veeps think) of younger people are not comfortable with this woke crap and would be happy to quietly boycott those products as well.
Bud Went’Full Retard!’