Both Busch and NIKE seem to do everything they could to offend and drive off customers. I know there's a Soros funded 'credit score' the large companies are competing to obtain so they won't be canceled for not being woke enough. Maybe it's more than social engineering (Satanism etc.) but it's also the financial/business equivalent of burning down refineries and food production facilities
Maybe they were poised for the short sell, betting that the stock would drop; KNOWING it would drop. It did, big time.
Bud Lite was already losing. Perhaps the execs used this to make it pay off for them.