Subscription is probable. The electricity bill has to be paid. So pay it. I’ll pay to get my questions answered without ads.
Anyone would. Except those who seek entertainment rather than information.
How many people, who aren't professionals using it for their jobs, pay for Lexis/Nexis? vs. just using Google?
You'd think people would want to pay for good content, but then you see how few people here contribute to the quarterly Freepathons, and how many are freeloading.
People expect stuff "on the internet" to be free. People have the option to pay YouTube to play videos without ads, but very few, I'd say fewer than 1 in 100, pay for the service. The other 99 will click on the "Skip Ad" box when it pops up.