The corporate ladders these days are like escalators for the ultrawoke lefties from the Ivys who come with glowing reviews from their activist woke professors. Once they are ensconsed, none can speak against any woke plan no matter how insane - if you do, you will literally be walked out by security.
They’ll learn the hard way.....like all these clowns do. Next year after abysmal earnings again... they’ll change it up after seeing the error of their ways without openly admitting it to shareholders.
Your product’s main customers are fat middle aged male sports fans,
So are (were?) Nike’s. That didn’t stop them from going all in on an America-hating POS as their spokesman.