All Pepsi has done is revert BACK to their previous logo (rather than admit their current one is a LOSER). They are hyping it as NEW because the buying public at large ISN’T OLD ENOUGH TO KNOW THEY ARE LYING.. All a publicity stunt.
Pepsi truthful. Honest. It was a different font in the 70s and was not bold like current somewhat-woke Pepsi. Buy Pepsi. Be boldly semi-retro.