LIV is global. It will mushroom and the team play will catch on.
This is like the old AFL vs NFL rivalry. The NFL finally gave in because the AFL played a more exciting kind of ball.
Global viewership of LIV will eventually swamp the PGA. Most countries are now just coming along with TV packages.
LIV has provided players a way to keep playing without killing themselves to make a buck.
Think of all the tour players you remember who absolutely disappeared? The grind and the paltry winnings took them out.
Liv has an app that people around the world watch the first event on. Nielsen dosn’t track online viewership which is significant for LIV.
Live players are offered a contract just like an NFL or NBA player. The winner of last weeks LIV match won 2 million dollars. The Honda Classic winner got 1.5 million