I spend little time online. Get the news (on FR) and some research, then I’m out the door. But from what I’ve gleaned, most small businesses just use facebook, and it may be the best way to get attention. Facebook being more interactive, you’re less likely to neglect it, I suppose.
I don’t have a facebook page or a website.
However, I have had websites in the past and agree with cdnerds, start with blogspot and later move it to Wordpress.
I think FB and social media sites are poor sites for actually looking for something substantive, or shopping, and more than cursory research, likewise mobile devices. Of course,