It still surprises me how many conservatives don't understand the importance of branding, and being able to appeal to audiences beyond the base. Trump came from the private sector and brought his own brand to the campaign in 2016, but then lost that outsider appeal due to years of media lies coupled with some missteps of his own. Palin did not have such a brand, was subsequently, turned into a joke by the media, and never recovered.
Yep. He has no chance in 2024. It's not 2016 where you have some independents who know him as that businessman from New York and they preferred to vote for him over Hillary.