[norwaypinesavage]

"you bigots just don't truly understand the effect they were going for..."

You're obviously not Woke enough. In 'their' case, 'they' is singular.

Proper English would be: "you bigots just don't truly understand the effect they WAS going for .

[Mr. K]

“you bigots just don’t truly understand the effect they were going for...”

so,... Ebonics was ahead of it’s time

“Y’all be misunderestimatin’ what they be going fo’”