There may be a small percentage of the conservative media who are not in it for the money but anybody who thinks otherwise is delusional. A vast majority are in it for that reason alone. If it happens to actually align with their ideology, they will probably rise above the others. I can name several popular conservatives in the media today who I have no doubt would change in a heartbeat if they thought they could make more money on the other side. Many are popular because their “schtick” is to buck their stereotype. Look how many “conservatives” have flipped over the last few years. Torba himself is making money by promoting his social media site as a free speech, conservative site. Without promoting it as conservative, he’s just another low rent Twitter. I don’t trust any of them.
Pundits are all actors who play a role.