They have a very powerful exec who I believe is on a recent cover of the Hockey News as a future star in pro sports for breaking glass ceilings and the like. And her most recent hire is a Lesbian VP. This is all under the guidance of Comcast. Two of their players are very active in the alphabet community to support causes, too. It is a strange world.
They seem to be targeting pro sports. Several owners have been forced out recently if memory serves. Old emails found or some such nonsense.
Sports influences a huge part of American culture. Makes sense the commies would go for it.