Let me see. Your product is sexy female undergarments. That's all you do. And you go from this:

To This:


I am no fan of either Campbell and Bundchen, but were I a shareholder in a sexy undergarments company like Victoria's Secret to make money, and not some social justice warrior, I would cash out and leave as quickly as I could.
I think Megan Rapinoe is still an active soccer player - or was until recently - so why does she look about 60 years old?
If you look at VS revenues, obviously the pandemic hurt sales. But to react to that by shoving this nonsense at customers, in their industry was not a good plan forward. VS sold its customers that they too could look like a sexy, attractive model, not a bunch of overweight frumps.