You’re probably right. They inflate the sales, which drives the press and public curiosity, which drives actual sales.
Even then, vendors must mark down steeply. In six months they’ll fill up the Dollar Tree bins.
And nobody will remember a single word of it.
Agree about the Dollar bins. Disagree that no one will remember a word of it. He's about to experience how Woody Allen's popularity took a big long slide, and never recovered.