So, previously, you only rented a John Deere, correct? Pretty un-American what Deere had done to US Farmers. Sure, the big corporate farmers could survive, but the small independents got hosed, unless they avoided ever buying a Deere in the first place.
Check out what BMW and Audi are doing with cars. Optional features on some new models require a subscription to access. Like your heated seats? “pay up sucka” or they turn them off remotely. You just rent the features you paid for. This will spread.