Nothing new.
Henry Ford wanted to nearly give the Model T away, on the condition that all the repair parts could only come from Ford. The Government wouldn’t allow him to do that.
Razors and blades model. Sell the initial product, then have the customer continue buying stuff to keep it working.
Computer software is nearly impossible to buy at least the high dollar stuff, you now subscribe to the service with an annual fee, same for almost all of the home security systems.
Cable TV service is now morphing into internet service as I predicted fifteen years ago.