The company is deep in the financial toilet—and trying to hide their insolvency with accounting “games”.
There was an excellent Zero Hedge discussion here:
For those who want to dig deeper Zero Hedge has dozens of articles on this train wreck of a company.
You should warn people about many of the comments there.
It doesn’t bother me in the slightest…
The value was inflated by a successful ad campaign. Their product is inferior compared to competitor’s options in nearly every way. And the consumers who were targeted were never likely to stick with their program for very long. It was only a matter of time.