I don’t think it is so much the English language as it is the Internet. Everybody is now connected to every other person on Planet Earth, so things get amplified and accelerated beyond belief. Idiotic trends spawn and die and are immediately replaced by other idiotic trends.
TikTok must be the ultimate for hot trends that flash and die in a day or two. It seems that corporate HR and Gen Z authors are operating at TikTok speed and adopting pure garbage that will be on the trash heap next week.
The fastest changing industry is primary and secondary education. I’ve never seen an industry adopt so many failed fads so quickly and throw them out when they don’t produce results, only to be replaced by the next empty, useless fad.
“I’ve never seen an industry adopt so many failed fads so quickly and throw them out when they don’t produce results”
You must not live in the US. Here, the schools LOOK for fads that fail, and then double-down on them. At most, they simply rename the failed fad - such as now calling Whole Language (a totally discredited way to teach reading that was adopted universally and religiously by the ‘education community’) - they now call “Whole Language” >> “Sight Words” and the even the most informed parents think that things are better now.
...so go figure.