When I see some of the young women put a huge cell phone in the back pocket of very tight jeans I am amazed by the bending forces the phones can withstand.
Great ad copy! "Built Booty Tough! Withstands even the strongest forces of nature …"
I roller skate at a rink every week. I see the girls with phones in their back pockets. Worst bruise I ever got skating, I fell on my wallet. I was bruised from my right kidney to mid thigh. That was in the late 70’s. Floor guard and DJ. Had to skate backwards to slow the hotrods down LOL. Carried my wallet in my front pocket for a while.
Ouch if they fall on them.