Better yet start some rumor that bathing is bad for your health and back it up with some fake scientific studies. We can all experience the aroma of Europe in the 15th-18th centuries.
Heck, I can remember eating at a restaurant in Scotland in 1981 and a group sitting down at the next table. Worst BO I ever experienced. We finished our meal quickly.
You think that is bad? Wait till they declare a TP shortage.