However, they have to continually generate new content in order to keep viewers watching. The whiskeys they no longer talk about then tend to go down. This seems to be true of bourbons like Buffalo Trace, Elijah Craig, Maker's, etc.
I also notice that the YouTubers are all becoming alkys. They started with whiskey in the 80 proof range and have now worked their way up to cask strength at close to 130. They also prefer store picks. So if you're not picky then you can grab a good bourbon, scotch, or whiskey for $20 or less.
Holiday cheers mate!