Posted on 11/30/2022 8:52:56 AM PST by BenLurkin
Along with TV ads, McAllister and Eghigian reviewed print ads in databases from the Chicago Tribune and the New York Times over 40-plus years. The ads were analyzed for symbolic function and the characteristics flying saucers/UFOs played in advertising. Ads with similar functions were noted and those functions were then collated with each advertisement's year of circulation and with developments both in the advertising industry and ufology, or the study of UFOs.
McAllister said his background in advertising history complemented Eghigian's knowledge of Cold War events and UFO cultural meaning.
The thematic analysis and grouping of findings into theme areas challenged the researchers' creativity, and one bit of success always seemed to lead to another as discussion and findings led to further insights. Plus, the post-World War II era, when technology became more ubiquitous and the space race captured the attention of the public across the world, provided necessary context to the flying saucer and UFO ads.
(Excerpt) Read more at phys.org ...
I’m glad the UFO’s feel relevant.
Funny: I grew up in the Star Trek era and graduated to X-Files.
I don’t remember any such ads. /s
“My Favorite Martin” was a key indicator as to how relevant the subject was at the time. (~1965)
“Meet George Jetson! .....”
Why would anyone need insights into past UFO advertisements? They are going to checkout historical Big Foot marketing next I bet.
“To Serve Man”
Food pyramid give one clue?
Who funded this waste of time and money?
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