starting about... a decade or so ago the “ideal” man pushed by popular culture is basically a teenage boys body type.
Grown men are now chasing 6 pack abs and stick thin body types as a result and women are being programed to only be attracted to that body type also instead of a mature mans typical body type which is a heavier.
So this type of thing is becoming more common since in women as it has been with men for ages. (the same thing happened with women 50+ years ago)
Funny...the women I know sure as hell aren’t interested in the skinny soy boy look. I think the media wants you to think that, but I really don’t think it is what is truly desired.
Things like this are just moments of opportunity, not a statement on what turns people on to look at. If women really wanted skinny soy boys, you wouldn’t have this explosion of incel culture.