Michael Moore is a capitalist - he provided a product of anticapitalist propaganda to a market he knew existed for it and they paid him for said product. And he laughed all the way to the bank.
He reminds me of a Bill Hicks routine, where he goes off on marketers...."Oh I see what Bill's doing there, he's going after that anti-Capitalist dollar. That's a huge market, we've done research. He's good to do that."