Not a good look for his primary sponsor, McDonalds. There’s a chance they’ll drop him over this.
ICBW, but I highly doubt that. If it does happen, McD would have to exit the Cup Series.
McD obviously feels that it gets some bang for its advertising buck in NASCAR. They would want to keep that bang. If they drop Wallace and jump on another car, the racism flag will be waving 24/7. Neither McD, NASCAR nor whatever team and driver they would land on want THAT publicity.
jmo