Less than 1 month to go and the NC political ads are now in the gutter. Totally negative on the democrats side. One add against Budd sates he will outlaw contraceptives. What hog wash.
Mid-term elections are turnout elections.
The Democrats are trying to get their base to show up and vote by terrifying them with visions of right-wing fascism.
However there have been some studies over the years that shows that negative ads create apathy and actually reduces turnout. Low information low motivation potential voters just think politics is slimy so they don’t bother to show up and vote for anyone.