A few of possibilities at least: (not mutually exclusive)
- Kash is a fool (unlikely)
- kash is getting attention for his book (very likely)
-kash is a Q reader / aware of Q (likely)
-kash is drawing attention to Q on purpose (not much evidence either way)
-kash is Q inner circle (highly unlikely)
There you have it, it is most likely that he heard of Q. And thought it would bring attention to his book. (Which it is)
I notice all your gifs are of stupid people.