Unamue wouldn't back down even as radical leftists announced a boycott of Goya products, and grandstanders such as Rep. Alexandria Ocasio-Cortez, ex-Rep. Julian Castro, and T.V. personality Chrissie Teigen loudly announced that they'd never buy Goya products again, and wanted all their social media followers to do the same. For lots of corporations, that's something to send shivers, given their large Internet followers.
But not Bob Unamue, who stood firm in refusing to back down in his praise for President Trump. While he refused that, and the wokester screams grew louder, the backing down started happening on the wokester side of things: Teigen got caught crawling back and using Goya products again after her grand foofaraw about her boycott.
Which is why a new study from Cornell University found that Goya's profit margins went up, not down, when the controversy hit.
And didn’t Unamue name AOC employee of the year? I forget the title but she was lauded for complaining so much his company went through the roof which added to his awesome success already.
I had never bought Goya foods previously because of cultural unfamiliarity, and not liking Mexican food (too spicy for me)—so I overgeneralized. But when that brouhaha happened and I heard that stand-up guy defending American opportunity for hard workers to succeed, I started looking carefully at the Goya shelves and have found many products I love—several varieties of canned or dried beans for soups and stews, canned artichoke hearts, Maria cookies, olive and coconut products, and lots of other foods. Now, I make it a point. Go, Goya!