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Streaming viewership surpasses cable TV for the first time in the US
Engadget ^ | August 18, 2022 | J Fingas

Posted on 08/20/2022 10:40:53 AM PDT by SamAdams76

It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services, or slightly more than the 34.4 percent for cable. Streams haven't yet overtaken traditional TV as a whole (broadcasts still represented 21.6 percent), but it's clear online video is capturing more attention.

The shift was helped by a flurry of major releases. Netflix had the largest slice of streaming time (8 percent) thanks largely to demand for Stranger Things 4. However, Hulu also claimed a record 3.6 percent thanks to Only Murders in the Building and The Bear. Amazon Prime Video, meanwhile, thrived at 3 percent with help from The Boys' third season and The Terminal List. YouTube and YouTube TV earned a combined 7.3 percent.

Cable's dependence on sports also played a role. While the medium's overall viewership dipped 8.9 percent year-over-year, sports viewing plunged 34 percent without the help of the Summer Olympics and late-running playoffs for the NBA and NHL. Broadcast TV fared even worse, with a 9.8 percent overall drop and 41 percent for sports.

It's not certain streaming will preserve this momentum. Still, this represents a significant milestone that could affect the content you see. Creators and TV providers now know that you're more likely to stream than browse cable channels — don't be surprised if more money goes toward shows that are primarily or exclusively online.



TOPICS: TV/Movies
KEYWORDS: cable; cabletv; surpassedagain; teevee
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To: Poser

YouTubeTV is less than Spectrum’s basic tier package. Spectrum tacks on $21 a month for the local channels. And, it’s an extra $22 for cable box and DVR service.


21 posted on 08/20/2022 11:17:28 AM PDT by Kazan
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To: Maris Crane

sure, the secret backdoor access code is on yer creditcard... 8^)


22 posted on 08/20/2022 11:22:36 AM PDT by Chode (there is no fall back position, there's no rally point, there is no LZ... we're on our own. #FJB)
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To: DIRTYSECRET

Most people I know just download the shows on Pirate Bay or any torrent platform. As an example, Walking Dead episodes were the most downloaded show the past 10 years.

It didnt bother me that Verizon removed OAN, from their cable because they have a streaming service anyways. Just make sure you have a data stream.


23 posted on 08/20/2022 11:24:02 AM PDT by max americana (Fired leftards at work since 2008 at every election just to see them cry. I hate them all.)
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To: max americana

Yes and check out IPTV providers (with a VPN). Best bang for your buck.


24 posted on 08/20/2022 11:30:06 AM PDT by CathyWhite (Texas Proud)
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To: CathyWhite

Free movies, free tv shows without commercials and WITHOUT PAYING the lefty Dem cable people..

I can even watch the Mariners this afternoon WITHOUT PAYING MLB subscription and no ads. People just need to search well..


25 posted on 08/20/2022 11:33:53 AM PDT by max americana (Fired leftards at work since 2008 at every election just to see them cry. I hate them all.)
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To: SamAdams76

We make it sound like cutting the cord was going to make us better off, but now the soulless ghouls can take more money from our pockets.

I’m not a fan of what cable became, but I also don’t see the difference with what’s out there for streaming now. It’s all a racket.


26 posted on 08/20/2022 11:35:48 AM PDT by rarestia (“A nation which can prefer disgrace to danger is prepared for a master, and deserves one.” -Hamilton)
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To: Kazan
..you can get Sling and use an antenna to get local channels.

That's what I did 4 years ago, now I have Pluto too, it's all I need, cheap too.

27 posted on 08/20/2022 11:36:32 AM PDT by PROCON (Sic Semper Tyrannis)
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To: SamAdams76

I’m currently enjoying reruns of Leave it To Beaver, Green Acres on the Roku channel and Dallas on Amazon Prime.


28 posted on 08/20/2022 11:42:17 AM PDT by AbolishCSEU (Amount of "child" support paid is inversely proportionate to mother's actual parenting of children)
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To: SamAdams76

The cable industry, and content providers did it to themselves by raising prices through the roof and forcing people to pay for channels they don’t want.


29 posted on 08/20/2022 11:52:27 AM PDT by Revel
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To: rarestia
I don't pay anything for streaming, so not sure how you can say there is no cost difference. It's all up to you. You do not have to sign up for subscription services like Netflix if you don't want to. There are a great many streaming channels that are for free.

The free streaming services do have ads but I don't mind that at all. The content providers need a source of revenue.

30 posted on 08/20/2022 11:56:07 AM PDT by SamAdams76 (3,872,468 users on Truth Social)
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To: SamAdams76

After probably 20 years I cut off directv a couple months ago and subscribed to a streamingservice.

While I pay almost as much as I did I have more programing.

Streaming leaves a bit to be desired in the user interface and ease of navigation aspect but not enough to ever make me go back that’s for sure.

When directv got in bed with AT&T I new it was the end for them.

And I no longer have an oval shaped lightning rod on my roof.


31 posted on 08/20/2022 12:16:15 PM PDT by V_TWIN (America...so great even the people that hate it refuse to leave)
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To: Revel

“forcing people to pay for channels they don’t want”

One of the many benefits of my streaming service is there are no Turner affiliated channels available. No cnn, tbs etc.....I see that as a free bonus.


32 posted on 08/20/2022 12:18:51 PM PDT by V_TWIN (America...so great even the people that hate it refuse to leave)
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To: rarestia

I got three replies...two of which are either sarcastic or just not understandable to me.

Bue, you, rarestia, were polite enough to answer with my being able to comprehend and I so appreciate that.

Regards and thank you so much.

Maris


33 posted on 08/20/2022 12:19:43 PM PDT by Maris Crane
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To: Responsibility2nd

“That’s exactly what killed cable. For decades they refused to allow customers to pick and choose what they want to watch.”

They lost my wife when she finally retired and wanted to watch her few online/cable shows when she wanted to watch not when they wanted to air them. She wasted a few hours trying to get that simple desire, “I want to watch tv shows when I want to watch them not based on NYC B$.

So we bought a fire stick and a couple of wifi boosters for our family room and where our cable comes into our home.

We watch a few hours per day from about 6 pm to 9:30 pm.

She has her internet sites for local and other news. I use FR and our internet for most news.


34 posted on 08/20/2022 12:24:15 PM PDT by Grampa Dave (Anyone, who can make you believe in absurdities, can make you commit atrocities.!" ~ (Voltaire)!!)
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To: Arcadian Empire

We watch older movies, Outlander, Forged in Fire, and Dr. Pol, I can tolerate his Tuna catching shows, Bobby Flay, and Restaurant Impossible too much idiocy drama of stupid people BORING. I’d rather read a book. Bad hand surgery screwed up my quilting.


35 posted on 08/20/2022 12:36:57 PM PDT by GailA (Constitution vs evil Treasonous political Apparatchiks, Constitutional Conservative.)
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To: DIRTYSECRET

Slowly that is happening at streaming, if they ever had TCM for offer aa a tstand alnoe streaming channel i would get it.


36 posted on 08/20/2022 12:45:59 PM PDT by Captain Peter Blood
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To: Kazan

Spectrum has no DVR for their streaming services. You have to have cable and the box. 1990 technology and lame.


37 posted on 08/20/2022 1:05:35 PM PDT by cp124 (80% of everything is fake or a lie.)
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To: Kazan

Spectrum is Comcast

NBC, MSBC are Comcast

Comcast is evil


38 posted on 08/20/2022 1:09:06 PM PDT by Gene Eric (Don't be a statist!)
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To: Maris Crane

I’ve been monitoring Roku for the last 3 years on my secure network.
Its far more secure than most of the other IOT systems out there.
It doesn’t phone home with viewing profiles or anything I can see going on.
Smart TV’s are the worst for security.


39 posted on 08/20/2022 1:09:12 PM PDT by Zathras
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To: Zathras

What method and/or settings are your using? I get TLS packets every 15 seconds phoning home. Resolve and packet size is inconsistent with CDN as well as packet size, its encrypted but I’m 99% sure it’s “telemetry” of some kind. Also occasionally various roku apps try to call google-analytics over https. Currently i’m just running DoH and DoT blockers while blacklisting rokus mystery services and everything is working fine.


40 posted on 08/20/2022 1:38:31 PM PDT by bak3r
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