[FLNittany]

"The Big 10-2 or whatever can’t generate $7 billion in revenue in 10 years."

It already has apparently (btw, there are 14 teams + soon USC & UCLA). It's up to the networks to worry about making money now.

[Nathan _in_Arkansas]

Then we will continue to see the preseason polling and media push continue to push the lackluster Big 10 into something they are not.

It’s always been about money. For instance, Notre Dame being ranked #5 is ludicrous, but NBC needs their revenue generator to be there so they make money.