There are 4 major college programs within 90 miles: UNT, TCU, SMU, and Baylor...5 if you include UT-Arlington, a school with over 40,000 students, and a decent hoops program.
There are 4 other professional sports represented: MLB, NBA, NHL, and MLS. The Rangers share "flagship" station status with the Cowboys, and are rarely heard from...except when the manager and GM are fired within two days of each other.
High school sports are competitive with the rest of the nation, but they're a mere blip on the media radar screen.
Yet despite being less than competitive for 25+ years, the media focus remains on the Dallas Cowboys...will probably remain that way until Jerry kicks the bucket.
And FC Dallas, forget it. They could win the MLS title and nobody here would even notice.
About damn time they fired Daniels. Never should have gotten rid of Nolan Ryan. Haven't been to a Rangers game since they got rid of Ryan.