If they ever have an accident, there will be a million jokes including the two words "...goes BOOM!..."
What the hell were they thinking?
What about “Boeing”, sounds like “Boing”, as in “Boing! I think a part of the engine just flew off!”
That name shows such questionable judgement that I’d be wary getting anywhere near their aircraft. At the very least I would wait a few years to see how they pan out. I would not be an “early adopter.”