Posted on 08/09/2022 11:03:14 PM PDT by nickcarraway
I was waiting for the McPage, McJones and McBonham myself.
How’s about a McCricket sandwich or a McMealworm Muffin? S/B tried out in San Fransicko, Holyweird and New Yack! See if those left wing whack jobs, who preach climate change, are willing to put their money where their mouths are!
Never again, and I'm not eating bugs.
I had that veggie burger at BK and it was better than I thought it’d be. I think I had them put some extra cheese on it though. No where near as good as real meat though. Same with supermarket fake meats.
I’ll stick to Culvers where I know I’m getting fresh meat made to order. Not That famous luke warm patty from McDonalds.
McDonald’s is stupid for trying this fake meat gambit. They’re a mediocre fast-food joint that generally only has convenience and price going for it. With that said, when I’m traveling outside the United States, my opinion on McDonald’s shifts substantially. Schizophrenic, I know, but there are few more welcome sights when you’re abroad than a McDonald’s. Seriously, a McD’s meal is a wonderful respite from the overpriced, tasteless crap you find throughout much of the world.
I McWish for 2 things:
Low carb buns
Bring back the salads or some healthy low carb alternative to Fries
I dont understand why the burger chains thought it was a good idea. Most veggies and vegans dont go to those places to begin with. So cost was higher with no increase/decrease of customers. I know what I would do if I were them, but I dont like giving out free advice worth billions over time.
The article is party right: McDonalds and the others did not understand either their potential vegetarian customers or their meat eaters. Why would a carnivore bother with a plant-based burger in the first place, much less one that didn’t taste exactly like meat anyway. OTOH, why would a vegetarian want anything that tasted like meat? So who was going to order an impossible burger? That’s why hardly anyone did. Ironically, Burger King used to offer a mushroom and grain based vegieburger which was quite tasty, but could never be mistaken for meat. It was doing fairly well until they discontinued it to make room for the impossible burger, which they are finding is impossible to sell.
The author says the grift comes from the fact that veggie burgers aren’t actually green. But that’s not why people aren’t ordering it.
The big problem with veggie burgers is that they’re more expensive than regular meat burgers. If you want masses of people to try what’s considered an inferior substitute, you want the price to not merely match, but be lower than what it’s trying to replace.
If veggie burgers were half the price of meat burgers, I’d expect a good chunk of the meat burger customer base to migrate in that direction. But when it’s more expensive, that’s not an easy sell. The bottom line is that until fake meat is cheaper than real meat, fake meat is not gonna gain mass market acceptance. It’s like pricing processed cheese food higher than real cheese.
For right now, that issue is dependent on scientific advances. The problem for fake meat producers is that thousands of years of animal husbandry has turned select domesticated animals into very efficient converters of plant material into real meat. Fake meat producers wish they could achieve even a fraction of that efficiency.
That’s pricier than: the Big Mac sandwich, which costs $4.69 (and $7.89 for the meal); the Quarter Pounder sandwich, which costs $4.89 (and $7.79 for the meal); and the Crispy Chicken Sandwich, which costs $3.99 (and $7.38 for the meal).]
Well dumb me fell for the marketing trick, and the cheese was 50 cents extra.
Got the burger and it looked normal, sat down and took the first bite, it seemed normal in texture, with the veggies(lettuce, pickle, tomato, and onions), and I order my burgers, dry(no ketchup. mustard, mayo, etc).
That after taste from the plant burger was worse than a diet coke.
Ate the veggies ,and scraped off the cheese, and ate the fries.
Because it’s a hamburger joint, not a salad bar...
I tried a McDonald’s bean burger at Trafalgar Square 25 years ago.
Disgusting...
Had to two eat two hamburgers to get the taste out and even then had to go to a pub down a Guinness with Fish and Chips...
It is a clear case of listening to focus groups instead of your target audience. Same thing happened with the Arch Delux, the focus groups loved it, but at the time the consumer base of McDonalds just wanted cheap, decent tasting burgers, not some artisan sandwich. It is like when vegetarians threaten to boycott KFC unless they change the way they cage their chickens. KFC is smart not to listen because vegetarians don’t eat fried chicken so their opinion doesn’t matter.
Love seeing this major FAIL!
Their focus groups are in liberal urban areas, they never would think of focus grouping, where their bread is buttered, Podunk America.
It all falls apart when the entire marketing plan is to say, "hey, this thing that you're familiar with, well here's something that isn't as good but we worked real hard to make it look like that first thing. We're still selling the first thing, and the other thing isn't any cheaper or particularly healthier, but maybe you'll just eat it because you might, for some reason, feel bad about eating the first thing."
With as much data and planning that goes into McDonald's marketing, I'd bet they knew exactly what was going to happen before it started, but felt obligated to run it through anyway just to get it off their schedule.
They really called it McPlant?
And this article, it was woke. Meat industry bad etc...
Here in Australia I think they still offer a salad as a alternative to fries.
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